In the July 18-24 issue of Bloomberg Businessweek, there is an article on the Battle for Smart Car Data. The article points out that McKinsey estimates that in-car data services and ride sharing could generate $1.5 Trillion annually by 2030. They also point out that there were 228M smartphones in use in the U.S. in 2015 and 258M passenger cars on the road in the U.S. in 2015. So, if we thought the bonanza of apps and data collection on phones was big, it looks like the passenger car market is comparable. Click here for the online article. The print version is below for convenience.